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Growing needs of sports industry

The Sports industry comprises all those activities, businesses and people involved in facilitating, organising, promoting and producing products and services focused on sports. The growth of this industry can be attributed to growing importance of sports among people, improving socio-economic conditions of people and the enormous amount of exposure given to sports and sports persons. Media has been very constructive in bringing this industry to limelight. Investment from the corporate sector has also given a completely new face to the Indian sports scenario. It is estimated to be the next big thing in India.

Performance Improvement

The course offered at LJISM proposes to produce the best talents in the field of sports management by equipping the students not only with the nuances of sports, but also with the managerial skills required to make these sports events successful. LJISM aims to integrate managerial functions with practical knowledge of sports events. It is rightly designed for students who have passion for sports and possess business acumen to make these events not only entertaining but rewarding too.

Key features of the program are:

  • 3 Year Full Time BBA Degree Program
  • Physical and E-Learning Resources
  • Qualified Faculty Members
  • Bridge Course
  • On-demand Exams
  • In-demand Skills Workshops
  • Digital Gujarat Scholarship
  • SSIP
  • Internships and Placements
  • Work-based Learning Route
  • 360° Continuous Evaluation
  • Holistic Development
  • Personalised Counselling Programs
  • Powerful Career Assistance
  • Onground Training

Course Details of LJISM

This course aims to integrate managerial functions with practical knowledge of sports events. It is rightly designed for students who have passion for sports and possess business acumen to make these events not only entertaining but rewarding too. Below mentioned is the course structure:

Subjects of Semester : 1

  • PRINCIPLES OF MANAGEMENT
  • ECONOMICS
  • COMMUNICATION
  • INTRODUCTION TO SPORTS MANAGEMENT
  • FUNDAMENTALS OF SPORTS SCIENCE
  • PRACTICAL ASPECTS OF SPORTS MANAGEMENT
  • MICROSOFT OFFICE WORKSHOP

Subjects of Semester : 2

  • INTRODUCTION TO HRM
  • INTRODUCTION TO MARKETING
  • PR AND ADVERTISING
  • SPORTS FACILITY MANAGEMENT
  • SPORTS TRAINING
  • PRACTICAL ASPECTS OF SPORTS MANAGEMENT
  • DIGITAL MEDIA WORKSHOP
  • COMMUNICATION WORKSHOP
  • BRIDGE COURSE - ACCOUNTING

Subjects of Semester : 3

  • SPORTS AND ENTERTAINMENT MARKETING
  • FINANCIAL MANAGEMENT AND MANAGERIAL ACCOUNTING
  • SPORTS FUNDING AND SPONSORSHIPS
  • SPORTS EVENT MANAGEMENT
  • HEALTH AND NUTRITION
  • PRACTICAL ASPECTS OF SPORTS MANAGEMENT
  • PERSONALITY DEVELOPMENT WORKSHOP

Subjects of Semester : 4

  • BRAND MANAGEMENT AND ENDORSEMENT
  • SPORTS BROADCASTING AND JOURNALISM
  • SPORTS PSYCHOLOGY
  • SPORTS TECHNOLOGY AND EQUIPMENTS
  • APPLIED STATISTICS AND ANALYTICS
  • PRACTICAL ASPECTS OF SPORTS MANAGEMENT
  • ESPORTS WORKSHOP

Subjects of Semester : 5

  • ENTREPRENEURSHIP AND PROJECT MANAGEMENT
  • SPORTS LEAGUE MANAGEMENT
  • TALENT IDENTIFICATION AND SCOUTING
  • SPORTS LAW
  • HIGH PERFORMANCE MANAGEMENT
  • PRACTICAL ASPECTS OF SPORTS MANAGEMENT
  • CAMPUS TO CORPORATE WORKSHOP

Subjects of Semester : 6

  • RESEARCH PROJECT
  • PRACTICAL ASPECTS OF SPORTS MANAGEMENT
  • MARKET RESEARCH AND RESEARCH DESIGN WORKSHOP

The Teaching Pedagogy

  • The teachers emphasize on conceptual clarity and understanding the subject rather than mechanically cramming the answers
  • The teachers emphasise conceptual clarity and understanding of the subject rather than mechanically cramming the answers
  • Students are encouraged to read the best books, journals and magazines for gaining real knowledge instead of reading guides
  • Internal-Continuous exams (MCQs) are conducted from time to time
  • Interesting Case Studies and Subject Related Videos are shown to the students
  • The latest audio-video tools and Power Point Presentation are used to impart teaching
  • The college provides subject material to the students in all the subjects.