Elevating an Event to the next level

Event Management which is an intricate weaving of the process and also includes the functional units forming the wrap fibres which is the foundation threads of the fabric of an event. As The Event Management includes a vast umbrella of an extensive repertoire of possible happenings in the surroundings, one of its main branches includes a key part that is ‘Event Production.'

Many times the terms ‘event planning’, event management’, ‘event coordination’, and ‘event production’ are often used interchangeably, but each requires different personnel with a variety of skill sets. So here’s a quick refresher towards diving in-depth into event production.

Event production is the technological and creative execution of an event using sound, lighting, video, design, and more to control the atmosphere, mood, and emotion of attendees. 

Rather than focusing on planning and project management, event production focuses on the live, stage presentation of an event. Working with presenters, audio visual crews, and technology vendors, event production teams produce and deliver amazing live experiences at an event.

Event Production is more than anything a ‘people’ business. If one dislikes working with people and taking the good with the bad, then it’s the wrong business for that person. If however, one is like the vast majority of event producers who thrive on the adrenalin rush of leading an enthusiastic team to create an unbelievable event experience, then event production is the right place to be. 

Now the big question is who is the ‘Event Producer’ and what are the skills required by it?

The term ‘Event Producer’ might be used interchangeably with ‘event manager’ and ‘event planner’ but it often refers to the person responsible for coordinating and executing – and occasionally assisting with creating - the event, particularly the technical side that involves design, scheduling, staging, sound lights, Audio-Visual, Entertainment, and décor. The Event Producer is no exception, and in fact, it needs to keep abreast of a larger body of knowledge across a great variety of specialties.  For now, the most common, most desirable skills and personality traits can be: Logical & Creative Ability, Technical Interest & Knowledge, Financial Acumen, Computer Skills, Ethical & Moral Grounding, and Gregarious & Outgoing Nature.

To produce a memorable event, the production must give substance to the event through effective use of the environment and décor, as opposed to leaving it as an empty shell – everything from a printed banner to the attractive stage- setup will give the production great substance.

Event production takes care of all aspects of an event, transforming an often incredibly difficult mission into a smooth, seamless operation.

The big-time benefit of a well-executed event production is that it’s a gateway towards a successful event. Hence, you just can’t underestimate the usefulness and the massive boost to confidence that a good grounding in the terminology and convention of the events production can bring.